Everyone, involved in Crypto Industry, knows about Binance. Just think about it: this exchange is very young (it was launched just a year ago) but the latest data shows that Binance counts more than 3 million users, which makes this cryptocurrency exchange the biggest and the most popular among cryptocurrency exchanges. How come that this exchange became worldwide popular? What made it achieve the highest volume among the competitors?
When talking about Binance coin exchange one cannot but mention its founders – Changpeng Zhao (CEO) and Yi He. The expertise of these people in cryptosphere is remarkable. They used to specialize in the development of the software for exchanges, so they have considerable knowledge in this field. Moreover, their marketing strategy and campaign was quite elaborate, well-organized and very creative (a way better than that of competitors). They managed to raise 15 million dollars at Initial Coin Offering for its ERC20 BNB token, which was a superb start for both: Binance cryptocurrency (Binance Coin) and Binance exchange.
One of the advantages of the exchange is Binance Coin. Its purchase can appear a very perspective investment as BNB is steadily rising in price. Moreover, the coin offers many opportunities for its holders on Binance itself. For example, one can trade BNB on the exchange along with other cryptocurrencies. This coin is used to carry out exchange transactions and the users, who hold this token on their balance sheet, receive a discount on trading transactions. Read more