Dutch Auction

5.0/5 stars

Downward auction: open price or price reveal auction.

Major concepts

Dutch Auction is a type of auction in which the price on an item is lowered until it gets a bid. The first bid made is the winning bid and results in a sale, assuming that the price is above the reserve price.

Price Reveal Auction (express, scratch auction) represents sub-type of the Dutch auction, a pay-per-bid auction in which the current price of the item on sale is hidden.

Bidders can privately observe the price only by paying a fee, and every time a bidder does so, the price falls by a predetermined amount.

Major Concepts of Dutch Auction Script

Start Price

Usually lower or equal to the retail price of the item which attracts users at once

Price decrease

Price goes down to a specific step every time set up by the auctioneer (Dutch auction) or it is viewed by the participant (Price reveal auction).

Charge for bids

To see the price, the user has to spend a bid which costs some fee amount (Price reveal auction). Can be also used in the open Dutch auction (but not required).


The item is sold to the participant who first decides to buy it when he sees the price

Basic Features for Dutch Auctions

  • Auction based on Up-to-date platform

    Wide customization and scalability opportunities.

  • SEO-friendly

    Meta data is entered for each page from the admin panel

  • Comperhensive communication system

    Any notifications, emails, internal messages at your disposal

  • Report system

    Comfortable generation of financial, user data, listing reports

  • Payment systems

    Integration of any payment system that is best to use in the region

  • High performance

    Ability to handle heavy traffic – 20 000 unique users at once

  • Best usage on PC and tablets

    Let your customers take part in the auction with comfort.

  • Any design is possible

    Merkeleon provides 5 standard templates; or unique design is created

  • Flexible settings of CRM

    Admin can create pages, insert banners, write informative newsletters.

  • Free updates

    Merkeleon takes care of project by providing free updates of the platform.

What is best to sell at the Dutch auction?

See the list of the most popular products to sell at this type of auction, but remember that Dutch with the open price is better for the wholesale products!

  • Watches
  • Purses
  • Jewelry
  • Gemstones

  • Travel packages
  • Trips
  • Cruises
  • Air-tickets

  • Smartphones/telephones
  • Tablets
  • Laptops/Ultrabooks
  • Smart watches

  • Yandex money
  • Webmoney
  • Bitcoins
  • Real money (EUR, USD etc.)
Digital certificates

  • Store certificates
  • Cosmetic services
  • Consulting services
  • Sport activites

  • New cars
  • Used cars
  • Tuning
  • Vintage cars

  • Vacuums
  • Mixers
  • Audio systems
  • TV-sets
Real Estate

  • Hotel rooms rent
  • Apartments rent
  • Summer houses
  • Caravan rent

Advantages of Dutch auction software created by Merkeleon

Nontrivial auction model
Reveal price auction is not the most well-known in comparison with others. It gives a wonderful opportunity to occupy a free niche.
Quick and simple to implement
Easy to understand for bidders, easy to manage for the owner. Merkeleon platform is intuitively simple for the administrator and convenient for the users.
High level of transparency and clearness
The process is easy to understand. Each bid lowers the price, a bidder just needs to decide the most comfortable price to buy and hurry up to press the button. Buyer gets the benefits at first, realizing the main advantages of such a deal.
Internal virtual money account
Makes it possible to organize one more channel of traffic rise. The administrator can build affiliate networks, bonus systems and channels.

Fixed price addition

Opportunity to add fixed price sales apart from the auction within one auction.
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Thank you for your professionalism and respect for your customers!
We wish you success and prosperity in business!”

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